Sample audit
What a local-business audit looks like.
This example uses demo data for a fictional dental clinic. It shows the structure a freelancer or agency can use to move from raw Google Maps data to a specific pitch.
Demo lead
Smile Dental Clinic
DHA Lahore - 4.6 rating - 127 reviews
Opportunity score
87
Google profile gap
The clinic has a strong 4.6 rating but fewer fresh reviews than nearby competitors, creating a reputation follow-up angle.
Website conversion gap
The current site is slow on mobile, has no online booking CTA, and hides insurance/payment information below the fold.
Competitor gap
Two nearby competitors show booking widgets and clearer treatment pages, giving the pitch a concrete comparison point.
Outreach angle
Lead with the competitor gap, then attach a demo page showing how booking, reviews, and treatment pages could look.
Pitch-ready output
SWOT summary
9 outreach scripts
Demo-site link